The Need: Doubling Sales
A popular restaurant, known for its spicy wraps, was looking for ways to double its revenue. With a predominantly non-vegetarian and spicy menu, they had a strong customer base, but growth had plateaued.
The Insight: Expanding the Audience
We asked a simple question: Could they offer a less spicy range? Their answer was yes, even though they were amused. This opened up an opportunity to tap into an entirely new customer segment—kids.
The Strategy: Introducing a Kid-Friendly Menu
We recommended a dedicated Kids’ Range featuring milder, less spicy wraps tailored for younger taste buds. The logic was simple: Every child dining in brings at least one parent—sometimes even two.
The Implementation: A Quick and Smart Pivot
The restaurant embraced this idea immediately, adding a selection of milder wraps to the menu. The kid-friendly positioning was highlighted in-store and through targeted promotions.
The Result: Sales Doubled—Effortlessly
The impact was almost instantaneous. The new menu attracted families, increasing both footfall and average order size. With more parents dining in, the restaurant achieved its goal of doubling sales—simply by tweaking its menu.
The Takeaway: Smart Growth Through Simple ShiftsSometimes, exponential business growth doesn’t require massive overhauls—it just needs a fresh perspective on customer behavior. By recognizing an untapped audience and making a small yet strategic change, this restaurant unlocked huge revenue potential with minimal effort.
Is your business overlooking a simple growth hack? A small tweak could lead to big results.
