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Great brands aren't born from guesswork. That’s why, we use insights to generate market-moving ideas. It's about understanding what people care about, and turning that knowledge into brand power that lasts.
Our Story
In 2003, I took a sabbatical from corporate life to offer social service. In 2004, after I returned, two life changign events took place. We welcomed our first child into our lives. And amid those precious moments and endless diaper changes, I was also searching for my next step.
One day, an unexpected visitor arrived - a dear ex-client who had come to meet our newborn. As we talked, he learned I was exploring job opportunities. He paused for a moment and said something that would change my life forever: "Why don't you come over to our office and tell us if we are doing the right things with our brand. And if you want to start out on your own, you have our brand."
Those words carried weight beyond anything I could have imagined. They weren't just an offer; they were an act of trust. His faith in me gave me the courage to take the leap of faith. That moment became the foundation of my journey in advertising. It also taught me an invavluable lesson: trust breeds responsibility, and responsibility drives results.
After all these years, that clarity of purpose remains my guiding principle. My work has always been about helping brands grow bigger through deeper thinking. And it all started with one client's belief.
Our Journey
2007
We switched on our first bulb.
The world didn't notice, but we were patient.2008
Global recession hit. We grew 40%.(The power of insights)2009-2023
Transformed healthcare brandsRedefined fashion retailMade consumer brands irresistibleBuilt challenger brands into leadersDelivered edge to an edtech brandCollected awards along the way (And yes, lost some sleep making it all happen).2024
Added digital muscle to our creative strength.
a little bit about me
I’ve been a brandaholic for 35+ years.
I have had the good fortune of working with brands like Ariel, Head & Shoulders, Tata Tea, Bridgestone, Prestige, Peter England and 50+ other brands across 15+ categories.
And that has taught me one thing: Breakthrough comes insights and insights are never at the surface.
Along the way, my team and I have picked up some recognition.(ABBY, New York Festival Finalist, Calcutta Ad Club, Big Bang Bangalore Ad Club and more).
What fires me up? A client saying ‘Let’s make this brand bigger’.
“Can we make our brand even bigger?”
Why work with us?
We find what others miss
We dig deeper into your problem and into consumer truths. Our insights have helped brands grow even during downturns.Senior Talent, Every Day
Your business gets the attention it deserves. Not just in pitch meetings, but throughout our relationship. The same senior strategists who create your solution stay to ensure it works.Cross-category Intelligence
Our experience in 50+ brands across 15+ categories means that we bring fresh thinking to your category. A bit like how bees make honey.
Our Journey
From Inception to The Present Day
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
- 2007
The Dawn of Insight: Igniting Our First Bulb
We switched on our first bulb. The world didn't notice, but we were patient - 2008
Defying Downturns: Growing Strong in the Face of Recession
Global recession hit. We grew 40%. (The power of insights - 2009-2023
A Decade of Transformation: Revolutionizing Brands Across Industries
Transformed healthcare brands
Redefined fashion retail
Made consumer brands
irresistible
Built challenger brands into
leaders
Delivered edge to an edtech
brand
Collected awards along the way
(And yes, lost some sleep making
it all happen) - 2024
Digital Evolution: Amplifying Creativity with Digital Innovation
Added digital muscle to our creative strength.
Tagline
Founder's Note
As a lifelong brandaholic, I’ve had the privilege of working with iconic brands like Ariel, Head & Shoulders, Tata Tea, and many more across various categories. This experience has taught me that true breakthroughs come from deep insights, often hidden beneath the surface. Our team’s knack for uncovering these insights has been recognized widely, earning us accolades like ABBY, New York Festival Finalist, and more.
