Perfect 58: Establishing Trust in Bhima Diamonds

Bhima Jewellers, a popular retail chain in Bangalore, was trusted for its gold purity but faced a significant challenge in diamond sales. Customer research revealed that while there was no mistrust, customers lacked a compelling reason to trust Bhima’s diamonds. Despite offering better quality diamonds than competitors, this superior aspect remained unknown, limiting diamond sales and footfall in the diamond section.

We addressed this challenge by creating a distinct Bhima Diamond Brand “Perfect 58 Diamonds,” a solitaire known for its ideal 58 facets. The campaign featuring this unique offering established Bhima as a trusted name in diamonds, driving an increase in diamond sales within the first six months and strengthening customer confidence in the brand’s diamond offerings.