Introduction
The incense stick market is heavily dominated by the unorganised sector, where quality often takes a back seat. Many products in this segment use substandard chemicals that can pose serious health risks to consumers. Instead of competing with a few known brands, Ullas Agarbatti decided to carve out its market share from the large unorganised market by offering a superior and safer alternative.Ullas Agarbatti is made from premium ingredients and subjected to 15 rigorous quality checks. The brand positioned itself as a trustworthy and high-quality choice. To support this strategy, a set of films was developed to communicate the risks of unorganised market products while highlighting the safety and reliability of Ullas Agarbatti.
Cloncusion
The Ullas Agarbatti Campaign successfully established the brand as a beacon of quality and reliability in a market rife with uncertainty. By addressing consumer concerns and directly targeting the unorganised market, the campaign built trust and expanded Ullas Agarbatti’s market share, positioning it as the preferred choice for customers seeking premium incense sticks.
